Recently IOC has held olive oil workshops in Beijing, Shanghai and Guangzhou and the representative of IOC has shared the trend of olive oil in Chinese market in the future.

The trend of Chinese market as follows:

1. 190,000,000 potential consumers of olive oil and in fact the population of China is over 1.4 billions people
2. China is very important edible oil market and China always imports all kinds of edible oil from all over the world.
3. Chinese Consumer’s habit is that almost each meal needs edible oil
4. for Health and more and more Chinese consumers want to buy the natural and health food like olive oil
5. China becomes one of the producing countries of olive oil and China have the similar terms with the Mediterranean sea like temperature, soil, sunlight, and at present the yield of olive oil is about 6,000 tons
6. Quality of the olive oil will be more important for second generation in China.

At present China imports about 45,000 tons of olive oil and China will become the second major importer of olive oil.